OK, you started your first YouTube channel. Are you wondering why your channel subscribers aren’t growing as fast as you’d like it to? Well, that’s because you’re probably not utilizing the concept that goes back over 50,000 years. It’s called a “Tribe” In Seth Gordon’s book, which I’ve talked about before, tribes are a concept of building your own audience, which in this case would be your YouTube channel.
Now, there are two main groups of your tribe. Let me explain the first. That would be your “Core Tribe” These are individuals that take little convincing that you have something they need. They all subscribe right away to your channel. There are loyal advocates who consume content consistently. They provide feedback and they play a significant role in shaping the direction and culture of your core YouTube tribe of subscribers.
The second group is your peripheral tribe of converts. These individuals may still have an interest in the topic or content of your channel, but the level of engagement and commitment may be lower compared to the core tribe. This group has an interest because they see that there are others who have an interest. They’re attracted to success and feed off the energy of your core tribe.
This second group slowly comes in later down the road. In Gary Vaynerchuk book Jab, Jab, Jab, Right Hook. The idea is about offering your core tribe something without asking for anything in return. It’s a brilliant marketing strategy that emphasizes giving value to your audience before you ask for something. This value the jab comes in the form of two things information and or entertainment.
Your first five or ten videos should focus just on the jab. This means not asking for anything like help support me by dropping a couple of bucks into my Venmo or a Patron or even asking people to subscribe to your channel more than 1 time on your first 2-5 videos or even pleading your viewers to share the video they’re watching. All that does is make the video less about your audience and more about your channel.
It can turn people off. At this point, you should expect them to do this organically for now. Then when the time is right, start ramping up your request to subscribe and donate. Check out Part 2 of this series of my blog/video. Finding Your Tribe, Consistency, and Engagement) How my 16-year-old got over 1/2 million views on his first video. Check out Part 2 of 3
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